Three young Saudi women have taken charge of the digital demands of G20's Ideas Bank by creating their own content and guiding social media.
The Think20 (T20), established in 2012, is considered the G20's Policy Proposal Group, responsible for collaborating with regional and international think tanks.
Saudi Arabia has been chairing the G20 since December 1 last year, and the T20 has led events and webinars throughout the year that address issues such as cybersecurity, climate change and the corona virus.
Lama Yassin, Walina Al-Hamdan and Noura Al-Hussein were selected to handle T20 communications and their lack of experience in digital content creation was not a problem.
Researchers at the King Abdullah Petroleum Studies and Research Center (APSARC) have taken charge of the T20 website and social media platform to connect with individuals behind the scenes and the group's global audience. Can be done, as well as knowledge and skills can be acquired.
Lama Yassin, who moved from Jeddah six years ago, is a research associate and software developer at APSARC. She is also a part-time software engineering student.
"I was really involved in things like human / computer interaction, but when I got here, what really caught my attention was the data analytics to APSARC," he told Arab News. Wanted to centralize with.
He said KAPSARC's goal of emphasizing data modeling and science was a big draw for him and the decision helped him stick to it.
"I really managed to get in touch with him and still do the things I love, like being able to do software development, research and software development at the same time. It was a blessing," said Yassin.
Senior Research Analyst Al-Hamdan works with APSARC's Energy Information Management Team as a Data Analyst and Web Developer. She joined the team in August as summit preparations progressed.
Al-Hamdan told Arab News: "The communications team is considered the face of T20, so everything depends on them and to reach the largest audience in terms of content."
Noura Al-Hussein joined APSARC in 2017 with a computer science background. "I work in the policy and decision science team and I am part of the GIS (Geographic Information System) team," he told Arab News.
The three women came together to help with the technical aspects of communication and social media.
Senior Research Associate was leading communications at the Sian Molijan Center.
"It's all about achieving goals," he told Arab News.
"The official date for the launch and launch of our T20 website in November was December 1, 2019," he said. Then there was the promotion of the inaugural conference in January. "Once we took care of those two things, we were confident we could take the rest."
The team provides content in both English and Arabic for the website and the entire social media to ensure a wider reach of the audience, a task that has proved a bit difficult as none of them are accustomed to working in translation. Was However, over time, he accepted the challenges and enjoyed the process.
"We wanted to hear different views and ensure maximum engagement to ensure that we could deliver as much as we wanted in terms of content," Hussein said.
It has been an act of engagement between the T20 community, the wider G20 community and the public from the beginning. ’
"It involves a lot of diverse stakeholders but I found it easy to just focus on these three broad groups and hopefully each one is covered," he added.
The T20 summit will take place between October 31 and November 1.
Key policy recommendations will be presented for next month's G20 summit in Riyadh on November 21 and 22.
