A popular Chinese social media star has set a new world record by selling goods worth about کروڑ 306 million (PKR 47 billion) in just 12 hours of live streaming.
According to reports, the social media influencer, Shin Yuzhi aka "Simba", which has more than 40 million followers on the popular video streaming platform "Kwai Shu" in China, launched various products in live streaming for 12 hours continuously last week. Offer "for sale" in front of your loved ones who sold hand in hand.
When the live streaming ended, it was calculated that Simba had sold a total of 2 billion Chinese yuan (30 306 million / 47 billion Pakistani rupees) worth of goods in those 12 hours.
It is said that the value of the items sold by Simba in 12 hours is more than the value of the sale in 12 months from a large shopping mall in Hong Kong.
Shin Yuji, also known as "Simba", is from a remote Chinese town where agriculture is practiced.
In addition to trying new marketing methods to sell things while streaming, he tells his fans that he is the son of an ordinary farmer who is expected to be appreciated by his "farmer brothers".
They do so because the vast majority of their followers belong to the peasantry.
Unlike other social media influencers, they are willing to sell even the most trivial thing on live streaming.
Their real income is the same commission that companies pay them for selling these things.
As a social media star, he has to face praise and criticism every day.
In December 2020, they were banned for 60 days by Kwai Show for selling fake eggs during live streaming, which ended a few days ago.
Despite this, Simba's popularity continues to grow. One of the reasons for this is that they not only earn money from video streaming, but also help others.
In February 2020, he donated more than 140 million yuan to the citizens of Wuhan infected with the corona virus.
