The TV has a processor working on artificial intelligence, which the company says it processes images in the same way as the human brain.
Sony Bravia's new Bravia XRL LED and OLED TV feature a cognitive processor XR.
According to Sony, the new processor uses advanced AI technology and is capable of understanding how humans see and hear and adjusts images and sound on the TV accordingly.
The company said that the human brain subconsciously looks at an object and focuses on specific points, so that it can screen the whole picture and analyze its various elements at the same time.
The processor of this TV also makes the scenes look like real life by doing something similar.
Sony's new TV will be unveiled at the CES Technology Show in Las Vegas on January 11.
The company claims that it is the world's first TV equipped with AI processor that will provide a completely unique experience to viewers.
Companies are currently focusing on improving LED and OLED components to improve TV's image technology, but Sony has used AI technology for this purpose.
According to the company, this processor will also help the performance of TV 8K.
The new TV will feature Google TV as a built-in operating system, as well as hands-free Google Assistant and Amazon Alexa support.
Similarly, HDMI 2.1 support has also been provided which will enable gaming consoles to get 4K support.
Sony has not announced a price or availability date for the new TV.
