Instagram, the world's most popular photo-sharing application, has redesigned its home screen layout and added shopping and reels.
The new design gives shopping and rails a permanent place in the app's navigation bar.
The company hinted at the change in September this year, when it launched a trial of three new versions of the home screen.
But now a design is being introduced to the general public and this has been happening on Instagram's home screen for a long time.
Following this update, Rails has replaced the Create A New Post shortcut, while the new shopping section will appear in the Activity tab.
Activation section and Create Post shortcuts are now moved to the top right corner of the app next to the inbox.
In a blog post, Adam Musseri, head of Instagram, said the change reflects an increase in the number of rails (short videos based on tick-tock copies) and shopping during the Corona virus epidemic.
"We're taking these changes very seriously. We've been updating Instagram's home screen like this for a long time, but now the biggest thing is that we don't change and become irrelevant," he said.
But it remains to be seen how consumers will react to the redesign, which is accustomed to using older shortcuts.
Keep in mind that Facebook is considering tick-tock copy-based features and shopping as crucial for the future.
In particular, she wants to use Instagram Reels to hit hard.
