The world's most famous white women have given their Instagram accounts to famous black women of their age who will stay with them for at least a month.
Black women will be able to use them in the same way as white women are doing, they will be able to post on them while also commenting on other people's posts.
White women say the move is aimed at supporting black women.
According to a report by the website WebBy Now, the series originated in the UK as Black History of the Month and was started by an organization called Mike UK.
Experts see the campaign as an important step towards ending racism. Photo Insp
The campaign aims to showcase the lives, work, talents and struggles of black women to the world.
So far, more than 70 white women have handed over their accounts to black women under this campaign.
About 70% of the women who have given accounts are from showbiz, media and other fields of fine arts and they are followed by a total of more than 175 million people worldwide.
In this regard, it is learned that the account of CNN journalist Christine Amanpour has come to the hands of writer Bernardine Auristo, while the account of fashion designer Victoria Beckham will be used by broadcaster John Sarpan Victoria, who is a singer. Victoria Beckham has more than 28.07 million followers on Instagram.
Gwyneth Paltrow's account will be used by Emma DeBray, while Alexia Chang's account will be used by Kenya Hunt of the British fashion magazine.
Leading film star Julia Roberts has also recently joined the campaign. Photo AFP
The women accountants say the goal is to bring black voices, struggles, abilities and problems to the world.
"It's time to dump her and move on," said Mike Yuk.
The hashtags Share the Mike UK and Share the Mike Now have been used for this campaign.
Popular magazine's publishing manager Vanessa Congrey has also been at the forefront of the campaign, while well-known film star Julia Roberts has also recently been part of the campaign.
Experts see the campaign as an important step towards ending racism.
