The Chinese app Tik Tok has gained rapid popularity around
the world in recent years, and realizing this threat, Facebook-owned
photo-sharing app Instagram has also launched a feature-based feature copy of
the anti-competition app. Reels) was introduced in November last year.
The tick-tock clone was introduced in Brazil last year, followed by Germany, France and more recently in India.
Now, in view of the controversy over the ban on tick-tock in the United States, Facebook has taken the opportunity to introduce it to the world.
Starting August 5, it will be available to Instagram users, who will be able to post 15-second videos like tick-tock with various audio and visual effects.
Users will be able to access the rails directly from the Instagram camera and the option will be available below.
According to Facebook, a number of editing tools for Instagram releases, including a catalog of tunes and AR effects, are being introduced.
The company said the new tool would be available to users in different countries in the next few days or weeks.
The tool was introduced at a time when there is a dispute between Byte Dines, a company owned by Tik Tok, and the US administration.
Recently, the US President had threatened to sign an
executive order banning tick tack in the US and asked it to sell it to a US
company by September 15.
It seems that if this happens then Facebook wants to fill
this gap with Instagram releases.
Facebook's proprietary app is trying to suppress Tik Tok in
the same way it did with SnapChat.
That is, the Story feature was gradually rolled out to all
users, and is now one of the most popular features on Instagram, and is used
daily by as many people as not all SnapChat users.
Short videos like Tik Tok are now being fitted into the
Instagram interface.
Facebook expects that with this feature, it can attract
millions of tick-tock users who will also like other popular features on
Instagram.
In November, Ruby Stein, Instagram's product managing
director, said that Tik Tok was credited with popularizing the format, a
statement made by Instagram founder Kevin Sistrom about SnapChat before
stealing the Stories feature and introducing it. I said that all the credit
goes to them.
Chinese companies have always been criticized for imitating
American companies, but this time the American company has stolen their
feature.
However, Ruby Stein said that the two products are not the
same and sharing videos with music is a global idea in which we think everyone
will be interested.
